As previously noted, sometimes I read about stories that are so astonishing that beyond the obligatory “Epic Fail!” there just isn’t much to say about them. Acts of stupidity so profound and disgusting, and profoundly disgusting, that it’s hard to come up with my customary 500 words of snarky commentary. One such case occurred yesterday on State Route 101, in Hollywood, California…
You can catch the story on the Orange County Register website if you want, but if you’re not familiar with the Los Angeles freeway system, let me set the scene for you: Highway 101 runs from the San Fernando Valley into Downtown Los Angeles, passing through the Hollywood Hills and through the heart of Hollywood itself. It’s not the most modern roadway you’ve ever seen, and frequently clogs up even before reaching the infamous Four-Level Interchange (one of the most traffic-ridden junctions in North America); even when all lanes are open and there are no accidents or construction sites (which is rarely the case). But it’s still the most direct way to get from the dozens of bedroom communities in the Valley to the commercial district in the heart of the city. Now imagine what would happen if somebody were to deliberately block most of it as a publicity stunt…
This was the case on Tuesday of this week, when a hip-hop band from Orange County decided to block three of the four lanes of the freeway with their touring vehicle and stage an impromptu concert for anyone who might be stuck in the massive traffic jam they had just created. As a native and long-time resident of Los Angeles County, the part of this story that amazes me the most is that they weren’t shot in the resulting mass of road rage. Setting fire to their truck or climbing up and knifing the band members were never serious issues, since that would have meant getting out of your car and exerting physical effort (two things that must never happen on a Los Angeles freeway), but I’ve seen cases where people unleashed deadly force on other motorists for far less cause than this. Of course, in some American cities, the band members would have been assaulted, truck or no truck – and then somebody would have stolen their truck…
I almost put this post on the main blog, since it’s difficult to see this as anything other than a faulty business decision. Any publicity stunt is about business, whether it’s album sales or concert attendance, and it’s not generally advisable to promote your business by means of a stunt that makes hundreds or thousands of people hate you. But in this case there are two subtle points that need to be considered: First, the band is from Orange County, and the traffic disaster they caused is in the neighboring community of Los Angeles, which is widely reviled by OC residents; and Second, hip-hop acts frequently attempt to position themselves as anti-establishment or even counter-culture – in other words, the sort of people who would be expected to “stick it to the Man” by performing a free concert in the middle of a busy freeway…
I’m left wondering if any of the people responsible for this stunt gave any thought to the people they were inconveniencing before they decided to do this. It’s unlikely that anything particularly dramatic happened; that anyone died because they couldn’t reach medical attention in time, or that anyone had their career destroyed because they were unable to get to their job interview on time, or that anyone lost the love of their life because they couldn’t get to the airport of the train station on time, or so on. But the fact remains that any of these things could have happened, and that at the very least these idiots managed to steal several thousand person-hours of time from innocent people who had never done them any harm. Personally, I hope the local authorities throw the book at them, and that a massive class-action lawsuit sues them for all of the lost time…
And if we’ve reached the point where this sort of stunt can even be considered acceptable behavior, then I’d say we’ve also reached the point where we can be racing to the bottom while standing perfectly still…
Wednesday, October 13, 2010
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