Plummeting to the Bottom

I’ve done a number of posts so far about the excesses of junk food – and institutional food in general – and I want to be clear that I’m not going after the industry as such. I believe very strongly in personal responsibility, and thus I feel that if you are eating a nice 2,700 calorie entre and then washing it down with a 990 calorie milkshake and a side of 1,730 calorie waffle fries, that’s your business. Unless you happen to be 7 or more feet tall, work as a professional athlete, have the metabolism of a hyperactive weasel on speed, or all of the above, I believe that you should also accept responsibility for the obesity that will likely result from eating six to eight times the recommended calorie intake each day. But what about the people who have no choice in what they ingest, either because their meals are selected for them, because they have no income to purchase healthy options, or because they’re too young to know what a calorie is in the first place?

A recent study from thee Rudd Center for Food Policy and Obesity at Yale, as cited by the U.S. News & World Report website examined kid’s meals from some of our better-known national junk food chains, and come up with some remarkable results. You can read the attached article (or its parent study) if you want to, but let me call your attention to the worst product offering cited: the cheeseburger kid’s meal available at Dairy Queen, with 973 calories. Obviously, no one goes to Dairy Queen to obtain health food, but 973 calories is a reasonably large meal even for me (it’s a third of my recommended daily intake), and I’m 6’2” and 250 pounds – no one’s choice for a small person. It seems a bit much to be giving a pre-teen, let alone a pre-schooler…

If that sounds like an isolated case, consider the Sonic chicken strips kid’s meal, at 708 calories, or a Taco Bell bean burrito meal at 760. In fact, Taco Bell did not offer any kid’s meals that the Yale team was willing to acknowledge as “healthy” for the purposes of the study; most of the other national chains at least had low-fat and low-calorie options that, if not exactly healthy, were at least probably no worse than any other form of lunch. It’s probably also worth noting that the offerings the study criticizes the most are also the ones that actual kids are most likely to eat – certainly, it’s harder to sell kids on macaroni and cheese with apple slices and milk than on a cheeseburger with fries and a soda, especially if you’ve gone to a junk food stand to obtain them…

Now, no one is saying that everything kids eat has to be healthy, or that there’s anything wrong with the occasion junk food meal. In that classic phrase, I’ve been eating the stuff all of my life, and I’m not dead yet. But at the same time I can’t help thinking that 973 calories (and the attendant amounts of fat and sodium) is a lot to put up with in exchange for the relatively small amount of food described. Even as a small child you could probably have talked me into a Happy Meal (at only 385 to 650 calories), and I suspect that modern kids aren’t that different – especially if they get the toy they really wanted in the package. I’m just suggesting that if eating habits are really learned in childhood (and all of the current research suggests they are) it might be possible to start teaching children to get the most from their calories and fats at the same time we start teaching them to get the most for their money and time, and give them the chance to opt out of both the massive health problems associated with obesity and the massive social problems of being a health food snob while there’s still time…

Because if we don’t, the next generation is going to be plummeting to the Bottom right along with us…